CalHIPAA.com collects your information order to allow the tracking of websitesn use, and to enable the serving of advertising and personalized content. In order to do this, our tracking software, including Google Analytics and AdRoll have to actively set parameters that allow for such integration and measurement. In such instances, information collected and processed may be provided to partners. CalHIPAA never directly views or stores any site visitor information, except broad statistical information that is anonymous.
What information we collect
We collect the following categories of information for the purposes listed below:
When using our Website – our webserver will collect information via Google Analytics like your IP-address, the website from which you were referred to our website, the webpages you are visiting on our Website, the browser you are using and its display settings, your operating system as well as date and duration of your visit. Further personal data will only be stored and processed if you voluntarily provide it to us, e.g. through a contact form, and will not be stored by CalHIPAA – only the sponsoring partners.
Device and app information – this category of data collected by Google Analytics includes your device’s type and model, system language, the device’s operating system (such as Android or iOS), SDK version, mobile carrier name, mobile browsers installed on the device (such as Chrome or Safari), app history and usage information (such as information about running and installed apps on the device), information regarding downloads and installations of mobile applications and any information regarding in-app events (such as in-app purchases), your device’s IP address, and identifiers assigned to your device, such as its iOS Identifier for Advertising (IDFA), Android Advertising ID, or other types of unique device identifiers (a number uniquely allocated to your device by your device manufacturer).
Location information – Google Analytics collects information about your general location (such as city and country). For example, we may use the IP address to identify your general location. This information is sent as a normal part of internet traffic based on your IP address.
Any information provided for newsletter subscriptions will not be shared with any third parties. Mailchimp is used to store this data. You can unsubscribe at any time.
How We Use the Information We Collect
We use the information we collect for the following purposes:
Serving ads and promoting services – allow our sponsors to promote advertising, apps and content in their mobile apps, and to allow Advertisers to bid on Publishers’ inventory.
Potentially to provide personalized content – enable our partners to infer interests and serve ads and personalized content to users based on your site visit.
Ad reporting and conversions – Google Analytics measures ad performance, report to sponsors when and how users have viewed or clicked on their ads, or visited their website.
Providing and improving our services – Using Google Analytics to audit, research and analyze information in order to maintain, protect, and improve our content.