Although Apple made a statement on the App Store Connect site that the new European Union General Data Protection Regulation (GDPR) was not an influencing factor to this policy modification, the changes seem to follow the requirements of GDPR. The GDPR is a law drafted to safeguard personal information and was introduced beginning May 25, 2018. It covers all institutions conducting business in Europe.
This list gives the other likely changes in the rules:
- There should be a listing of third parties to whom the obtained information is provided. The list can include advertising sites, analytics applications, and third-party SDKs.
- The third parties have to abide by the new policy also.
- The app need to provide users its policies on data retention and deletion, as well as the information needed should users wish to revoke their authorization or ask for the deletion of their information.
The statement on these changes was issued just a few weeks before the annual Apple iPhone announcements. Probably, there will be some other changes to follow to prevent GDPR breaches.